4 Types of Cake Customers and how to handle them

The life is a baker is a busy one. Your creative ability tends to soar,especially when your customer tells you give me something beautiful. You like it,yes. The creative freedom. But the responsibilities argh. Especially when you want to ensure customer satisfaction,It’s harder if you’re a big thinker like me. It’s starts with does he or she like drips,or topper. Would my client want a cake Topper or a piped inscription?
Then you try to picture your clients reaction.Does she like it a lot or just a little bit?

Bearing in mind that there are different kinds of customers;The easy one,The picky one,The angry one…

Some clients call every minute to change the color of their cakes. They’re always changing one detail or the order. I once had a client who changed design about 6 times. I was so frustrated,i wanted to scream into the wall ‘argh’

So here a little list I complied and how to handle them below.

The new customer: This one needs a guidance. They’ve not had a taste of your cake before. They probably just saw your flier or got your contact from a friend or family member. They are not sure what to expect. Some are just window shopping but your customer service could make them decide to buy In this case i’d advise you give out a cake order formIt helps to save time and tailor your ideas towards your clients needs. Remember they are new,you want to wow them and keep them coming for more.


The slow customer: These ones take time to decide exactly what they want.they could change their minds before coming to a final decision. They are quite inquisitive and could ask several decisions especially the talkertive ones. Urgh. The cake order form could also help here. It could be frustrating but be patient.

The angry customer: This type needs to be handled calmly and spoken to clearly. There are some days you’d experience these customers. As an entrepreneur you have to read the room. Don’t go craking jokes to a customer who is giving you straightforward one word answers. You could smile though,who knows maybe you could help the person get over that mood. Be polite and confident.If the customers crosses the line,point it out respectfully. Assure the customer you would solve the problem and give your best.

The insistent customers:This type of customer has a large idea of what to expect already. They have checked out your catalog and what you have to offer.
They insist they that they know more than you do, but in fact, they may be misinformed. They are willing to buy but just need an extra push. These customers need to be listened to. They have specific instructions on what they expect and want nothing less. Anything outside this is “what I ordered vs what I got”.Write down every instructions. Don’t assume with them,call back if you’re not clear.


The Loyal/easy customer: They’ve being with you through thick and thin. They know what they want and go for it straight up. They love your goods and are ready to pay for it. Always treat them special. They love you,let them them love you more. An extra treat,a special topping isn’t too much too keep them coming back. A simple “Thanks for being a special customer “note would make their day. Remember they are your channel of getting new clients.

How do you handle your cake customers?
I’d be glad to hear your comments. Don’t forget to like,share and follow this blog. Any questions related to cake or snacks feel free to ask. Till next time I’m your Nigerian cake blogger ❤️

I’m leaving you a picture of a red velvet and vanilla cake I baked this week. Have a wonderful day.